https://www.johnmtucker.com/writings daily 0.75 2026-04-06 https://www.johnmtucker.com/writings/blog-post-four-ekwd4-ftyaw-hfw3r monthly 0.5 2026-04-05 https://www.johnmtucker.com/writings/blog-post-four-ekwd4-ftyaw monthly 0.5 2026-04-05 https://www.johnmtucker.com/writings/blog-post-one-rlemz monthly 0.5 2026-04-05 https://www.johnmtucker.com/writings/blog-post-two-gpc5y monthly 0.5 2026-04-05 https://www.johnmtucker.com/writings/blog-post-four-ekwd4 monthly 0.5 2026-04-05 https://www.johnmtucker.com/selected-work daily 0.75 2026-04-06 https://www.johnmtucker.com/selected-work/Blog Post Title One-3zaa9-zlxng-sb72a monthly 0.5 2026-04-06 https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/581bac62-f266-417d-a94b-f546e109ffae/Presentation+AI.png Selected Work - Selling from Within For a long time, a good share of our leads came through traditional sales reps tied to our sister publications. We operated separately, but their reps could still send business our way, and that helped. The challenge was that digital was never an easy sell for a traditional rep. That is not a knock on them. It is just the reality. Print is more familiar. It is easier to explain, easier to picture, and easier to sell in a quick conversation. Digital is different. It takes more education. It has more moving parts. It is more technical, more layered, and harder to talk about if you have not spent much time living in it. After a while, it became pretty clear that if we wanted to grow, we could not rely on outside reps to bring us enough digital opportunities. We had to build more of our own leads. https://www.johnmtucker.com/selected-work/blog-post-title-two-t5my5-k4xmd-d8km5 monthly 0.5 2026-04-06 https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/da3cd07d-72c3-4d85-aeba-56c51ba5d3b0/Screenshot+2026-04-05+at+1.42.49%E2%80%AFPM.png Selected Work - Building Flex360 Before Flex, I spent a good part of my career in newspapers. For a long time, that was rewarding work. But as the industry declined, it became harder to ignore what was happening. Readers were moving online, and businesses knew they needed to reach them there. What they didn’t know was how. More importantly, they didn’t know how to tell if any of it was working. https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/d7a7d83a-7e3e-47a8-a123-bc9b87967fa3/Screenshot+2026-04-05+at+1.41.36%E2%80%AFPM.png Selected Work - Building Flex360 - What made those meetings work was that we weren’t there just to pitch. In fact, we usually didn’t pitch much at all in that first meeting because we were still learning. We listened. We asked questions. We tried to understand the client before recommending anything. Then we explained how analytics could help all of us measure whether the work was actually doing what it was supposed to do. That built trust. And trust mattered, because most clients didn’t start big. We usually started small, let the work prove itself and grew from there. Often it wasn’t the first year when clients really expanded. It was the second year, after they had seen enough to believe in the process. https://www.johnmtucker.com/selected-work/blog-post-title-three-y3peb-4lwnz-masx7 monthly 0.5 2026-04-06 https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/d97022b2-75dc-4d3d-a5a7-bdf4685e63b3/Screenshot+2026-04-05+at+3.09.57%E2%80%AFPM.png Selected Work - How learning the business helped us build a strategy that fueled real growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johnmtucker.com/selected-work/blog-post-title-four-lr658-tcthp-egh7l monthly 0.5 2026-04-06 https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/eba9ec91-5507-4a56-83dc-3920b615a37b/Screenshot+2026-04-05+at+3.05.36%E2%80%AFPM.png Selected Work - Proving Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johnmtucker.com/home daily 1.0 2026-04-06 https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/3dacd2ef-e76a-4f35-9e6c-173b86e89f8a/WEBSITE+HEADSHOT.png https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/19c97c93-9b69-4f44-b68f-4c2518abfb15/Screenshot+2026-04-05+at+2.29.34%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/611943af-76a1-4a3e-84d1-1d8c9143b26e/Screenshot+2026-04-05+at+3.05.36%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/3bf86707-54b7-4b52-b372-3c925947d450/tucker+presentation.jpg https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/70167d57-bb32-4ba1-b84c-07adc915f418/Screenshot+2026-04-05+at+3.09.57%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/6383014c-ba66-4f06-83fb-c9cdd85f7e44/IMG_3447.jpg https://www.johnmtucker.com/my-story daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/c9fa9c35-678a-4ced-9f56-b4f27f0824f0/IMG_3447.jpeg https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/596bf1ef-79c5-453e-90dc-1edcf9932ac4/IMG_0015.jpeg https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/238fe82f-22d7-4235-8d06-5142f02d930f/IMG_0516+%281%29.jpg https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/c4f706cf-c2a8-4ccc-b58a-09d4d5b94903/IMG_1047.jpg https://www.johnmtucker.com/work-history daily 0.75 2026-04-06 https://www.johnmtucker.com/faq daily 0.75 2026-04-06