https://www.johnmtucker.com/writings daily 0.75 2026-10-05 https://www.johnmtucker.com/writings/chaos-with-a-budget monthly 0.5 2026-10-05 https://www.johnmtucker.com/writings/convenience-is-not-a-strategy monthly 0.5 2026-10-05 https://www.johnmtucker.com/writings/ad-dashboard-vs-revenue monthly 0.5 2026-10-05 https://www.johnmtucker.com/writings/data-privacy-and-marketing monthly 0.5 2026-10-05 https://www.johnmtucker.com/writings/good-strategy-feels-like-doing-less monthly 0.5 2026-10-05 https://www.johnmtucker.com/selected-work daily 0.75 2026-10-05 https://www.johnmtucker.com/selected-work/leads-up-45-percent monthly 0.5 2026-10-05 https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/581bac62-f266-417d-a94b-f546e109ffae/Presentation+AI.png Selected Work - How Account Managers Grew Leads 45% in One Year - Result: leads up 45 percent year over year in the first year. For a long time, a good share of our leads came through traditional sales reps tied to our sister publications. We operated separately, but their reps could still send business our way, and that helped. The challenge was that digital was never an easy sell for a traditional rep. That is not a knock on them. It is just the reality. Print is more familiar. It is easier to explain, easier to picture, and easier to sell in a quick conversation. Digital is different. It takes more education. It has more moving parts. It is more technical, more layered, and harder to talk about if you have not spent much time living in it. After a while, it became pretty clear that if we wanted to grow, we could not rely on outside reps to bring us enough digital opportunities. We had to build more of our own leads. https://www.johnmtucker.com/selected-work/building-flex360 monthly 0.5 2026-10-05 https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/da3cd07d-72c3-4d85-aeba-56c51ba5d3b0/Screenshot+2026-04-05+at+1.42.49%E2%80%AFPM.png Selected Work - Building a $3M Digital Agency From an Unprofitable Web Shop Before Flex, I spent a good part of my career in newspapers. For a long time, that was rewarding work. But as the industry declined, it became harder to ignore what was happening. Readers were moving online, and businesses knew they needed to reach them there. What they didn’t know was how. More importantly, they didn’t know how to tell if any of it was working. https://images.squarespace-cdn.com/content/v1/69d28dea3257167552571e19/d7a7d83a-7e3e-47a8-a123-bc9b87967fa3/Screenshot+2026-04-05+at+1.41.36%E2%80%AFPM.png Selected Work - Building a $3M Digital Agency From an Unprofitable Web Shop - What made those meetings work was that we weren’t there just to pitch. In fact, we usually didn’t pitch much at all in that first meeting because we were still learning. We listened. We asked questions. We tried to understand the client before recommending anything. Then we explained how analytics could help all of us measure whether the work was actually doing what it was supposed to do. That built trust. And trust mattered, because most clients didn’t start big. We usually started small, let the work prove itself and grew from there. Often it wasn’t the first year when clients really expanded. 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